Appstack
Pricing
Log in
Start building
Attribution Window
A/B Testing
Ad Network
App Tracking Transparency (ATT)
Atributtion
Average Revenue Per Paying User (ARPPU)
Average Revenue Per User (ARPU)
Churn Rate
Click-Through Rate (CTR)
Conversion
Conversion Value
Convertion Rate
Cost Per Action (CPA)
Customer Acquisition Cost (CAC)
Deep Linking
Daily Active Users (DAU)
Data Clean Room
Deterministic Attribution
Engagement Rate
Fake App Installs
Last Click Attribution
Lifetime Value (LTV)
Lock Window
Lookback Window
Mapping
Mobile Measurement Partner (MMP)
Multi-Touch Attribution (MTA)
Postback
Probabilistic Attribution
Re-attribution
Retention Curve
Retention Rate
Return on Ad Spend (ROAS)
SDK
Self-Attributing Network (SAN)
SKAdNetwork
SKAN Postback Window
Subscription Revenue Model
View-Through Attribution
App store
Play store (coming soon)
Measurement you can trust
Menu
Contact
Resources
Glossary
Offices
San Francisco
Paris
© 2025 Design and developed by Appstack
Privacy policy
Terms of service
Get started
Watch demo
